A quick trip to Walgreens this evening netted me Wet n Wild's Intuitive Blend Shade Adjusting Foundation + Primer for a cool $5.99. There were 3 shades available, light, medium, and tan. I opted for medium, as it seemed like a fail-safe choice. The 1 oz tube was sealed with a safety seal, which made it impossible to see what was within.
The back of the container says, "Breakthrough shade adjusting technology starts of white and adjusts to match your exact shade."
The foundation indeed starts out white, and contains color beads which break up and disperse color when rubbed in. It did match my shade quite well, but the coverage was less than great. I think it would be a good product for someone with better skin tone. Since I have much to hide by way of my melasma, this foundation just does not provide nearly enough coverage. As you will be able to see in the before/after photos, there is very little difference in tone and texture, even after applying a second "coat."
I don't recommend this foundation for anyone needing the extra help that a highly pigmented formula can provide.
